:root{font-family:'DM Sans',Arial,sans-serif;color:#242823;background:#fff;font-synthesis:none;--ink:#242823;--muted:#73756f;--line:#e4e5e1;--red:#c9453e;--red-light:#fff1ee;--serif:'Libre Caslon Display',Georgia,serif}
*{box-sizing:border-box}body{margin:0}button,input,select{font:inherit;color:inherit}button,a,select,input{-webkit-tap-highlight-color:transparent}button{cursor:pointer}a{color:inherit;text-decoration:none}button:focus-visible,a:focus-visible,input:focus-visible,select:focus-visible,summary:focus-visible{outline:2px solid var(--red);outline-offset:4px}h1,h2,h3,p{margin:0}h1,h2,h3{font-weight:400}button{border:0}input{min-width:0}::selection{background:#fbd8d2}.header{max-width:1280px;margin:auto;padding:28px 40px;display:flex;align-items:center;justify-content:space-between;gap:20px}.brand{display:flex;align-items:center;gap:10px;font-size:24px;font-weight:700;letter-spacing:-1px}.brand img{background:var(--ink);padding:5px;border-radius:8px;width:31px;height:31px}.webinar-link{font-size:14px;color:#686c64}.webinar-link:hover{text-decoration:underline}main{max-width:1280px;padding:24px 40px 0;margin:auto}.page-heading{display:flex;justify-content:space-between;align-items:center;gap:32px;margin-bottom:34px}.eyebrow{font-size:12px;font-weight:600;letter-spacing:.12em;color:var(--muted);margin-bottom:12px}h1{font-family:var(--serif);font-size:clamp(40px,4.2vw,58px);letter-spacing:-1px;line-height:1.08}.intro{margin-top:13px;font-size:16px;color:var(--muted)}.handwritten{font-family:'Caveat',cursive;color:var(--red);font-size:27px;line-height:1.15;max-width:170px;transform:rotate(-5deg);margin:15px 20px 0 0}.setup{display:grid;grid-template-columns:1fr 1fr 150px 1fr;gap:24px;padding:25px 28px;background:#f7f7f5;border-radius:15px;align-items:end}.setup label{font-size:14px;font-weight:500;display:block}.money-input{display:flex;align-items:center;gap:9px;margin-top:9px;background:white;border:1px solid #dfe1db;border-radius:8px;padding:0 14px;min-height:48px}.money-input>span{font-size:18px;color:var(--muted)}.money-input input{width:100%;border:0;background:none;padding:10px 0;font-size:21px;font-weight:500;outline:none}.money-input:focus-within{outline:2px solid var(--red);outline-offset:2px}.money-input:has(input[aria-invalid=true]){border-color:var(--red)}select{width:100%;height:48px;background:#fff;border:1px solid #dfe1db;border-radius:8px;padding:0 12px;margin-top:9px;font-size:15px}.setup-note{font-size:14px;color:var(--muted);line-height:1.65;margin:auto 0 3px 8px}.error{color:#b02e28;font-size:13px;line-height:1.4}.setup>.error{grid-column:1/-1}.scenario-bar{display:flex;align-items:center;justify-content:space-between;gap:20px;margin:30px 0 25px}.scenario-tabs{display:flex;background:#f4f4f2;border:1px solid #efefec;padding:4px;border-radius:10px;gap:4px}.scenario-tabs button{padding:11px 21px;border-radius:7px;background:none;font-size:14px;font-weight:500;color:#6b6e66;min-height:43px}.scenario-tabs button[aria-pressed=true]{background:var(--ink);color:#fff;box-shadow:0 2px 4px #0000000d}.scenario-tabs button:hover:not([aria-pressed=true]){background:#e9eae5}.scenario-hint{font-size:14px;color:var(--muted)}.workspace{display:grid;grid-template-columns:350px minmax(0,1fr);gap:36px}.inputs-panel{border:1px solid var(--line);padding:24px;border-radius:15px}.panel-heading{display:flex;align-items:center;justify-content:space-between;gap:15px}.panel-heading h2{font-size:18px;font-weight:500}.text-button{font-size:12px;color:var(--muted);background:none;padding:6px 0;text-decoration:underline;text-underline-offset:3px}.text-button:hover{color:var(--red)}.rate-field{padding-top:22px}.rate-topline{display:flex;align-items:center;justify-content:space-between;gap:18px}.rate-field label{font-size:14px;font-weight:500;line-height:1.35}.number-wrap{display:flex;align-items:center;background:#fff;border:1px solid #dedfd9;border-radius:7px;flex:0 0 88px;padding:0 9px;height:37px}.number-wrap input{width:100%;border:0;outline:0;background:none;font-size:15px;font-weight:500;text-align:right;padding:7px 0;appearance:textfield;-moz-appearance:textfield}.number-wrap input::-webkit-inner-spin-button,.number-wrap input::-webkit-outer-spin-button{appearance:none;margin:0}.number-wrap:focus-within{outline:2px solid var(--red);outline-offset:2px}.number-wrap span{font-size:13px;color:var(--muted);margin-left:5px}.rate-field small{display:block;color:var(--muted);font-size:12px;margin-top:5px}.rate-field input[type=range]{width:100%;accent-color:var(--red);height:16px;margin:12px 0 0;cursor:pointer}.rate-field .error{margin-top:5px}.input-footnote{border-top:1px solid var(--line);padding-top:17px;margin-top:20px;font-size:12px;line-height:1.6;color:var(--muted)}.results-panel{padding:23px 0 0;min-width:0}.badge{padding:5px 10px;background:var(--red-light);color:#aa3f39;border-radius:6px;font-size:12px}.metrics{display:grid;grid-template-columns:1fr 1.1fr 1fr;gap:20px;margin:25px 0 24px}.metrics>div{display:flex;flex-direction:column;gap:7px}.metrics span,.unit-metrics span{font-size:13px;color:var(--muted)}.metrics strong{font-family:var(--serif);font-size:44px;line-height:1.1;font-weight:400;letter-spacing:-.5px;overflow-wrap:anywhere}.metrics .return-metric strong{color:var(--red)}.funnel{border-top:1px solid var(--line);padding-top:20px}.funnel-row{display:grid;grid-template-columns:105px minmax(0,1fr) 73px;gap:15px;align-items:center;margin-bottom:18px}.stage-name{font-size:14px}.stage-track{height:27px;background:#f5f5f2;border-radius:5px;overflow:hidden}.stage-fill{height:100%;background:#d6dbd1;border-radius:0 4px 4px 0;transition:width .25s ease}.funnel-row:nth-child(2) .stage-fill{background:#b9c2b4}.funnel-row:nth-child(3) .stage-fill{background:#9da994}.funnel-row:nth-child(4) .stage-fill{background:#7c8a73}.funnel-row:last-child .stage-fill{background:var(--red)}.stage-count{font-size:16px;text-align:right;font-weight:500;font-variant-numeric:tabular-nums}.unit-metrics{display:grid;grid-template-columns:1fr 1fr 1.25fr;border-top:1px solid var(--line);padding-top:21px;gap:18px;margin-top:24px}.unit-metrics>div{display:flex;flex-direction:column;gap:8px}.unit-metrics strong{font-size:22px;font-weight:500;overflow-wrap:anywhere}.negative{color:#b43c35}.result-note{font-size:12px;line-height:1.6;color:var(--muted);margin-top:18px;max-width:630px}.comparison{margin-top:47px}.comparison-heading{display:flex;justify-content:space-between;gap:24px;align-items:end;margin-bottom:22px}.comparison h2{font-family:var(--serif);font-size:35px;line-height:1.1;letter-spacing:-.4px}.comparison-heading p{font-size:14px;color:var(--muted);margin-top:9px}.legend{display:flex;gap:17px;font-size:12px;color:var(--muted);white-space:nowrap}.legend span{display:flex;align-items:center;gap:6px}.legend i{width:9px;height:9px;border-radius:2px;display:inline-block}.spend-key{background:#daddd5}.revenue-key{background:var(--red)}.comparison-cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}.comparison-card{border:1px solid var(--line);border-radius:13px;padding:22px}.comparison-card.selected{border-color:#e9aba5;background:#fffaf9}.card-head{display:flex;align-items:center;justify-content:space-between;gap:12px;margin-bottom:20px}.card-head h3{font-size:16px;font-weight:500}.card-head span{font-size:12px;color:var(--muted)}.chart-line{display:grid;grid-template-columns:minmax(0,1fr) 87px;gap:14px;align-items:center;margin:10px 0}.chart-track{height:18px}.chart-bar{height:100%;border-radius:3px;background:var(--red);transition:width .25s ease}.chart-bar.spend{background:#daddd5}.chart-value{text-align:right;font-size:14px;font-variant-numeric:tabular-nums}.card-stats{display:grid;grid-template-columns:1fr 1fr;gap:20px;border-top:1px solid var(--line);margin-top:21px;padding-top:18px}.card-stats span{font-size:12px;color:var(--muted);display:block}.card-stats strong{font-size:23px;font-weight:500;display:block;margin-top:5px}.card-detail{display:flex;flex-wrap:wrap;gap:6px 12px;margin-top:18px;color:var(--muted);font-size:12px;line-height:1.5}.method{margin-top:28px;border-top:1px solid var(--line);padding:20px 0;font-size:14px;color:var(--muted)}.method summary{cursor:pointer;color:var(--ink);width:fit-content}.method div{max-width:850px;line-height:1.7;margin-top:16px}.method p+p{margin-top:10px}footer{display:flex;justify-content:space-between;gap:20px;padding:22px 0 28px;border-top:1px solid var(--line);font-size:12px;color:var(--muted)}[hidden]{display:none!important}
@media(min-width:1500px){main{padding-top:38px}.workspace{grid-template-columns:370px minmax(0,1fr);gap:45px}}
@media(max-width:1000px){.handwritten{display:none}.setup{grid-template-columns:1fr 1fr 130px}.setup-note{display:none}.workspace{grid-template-columns:310px minmax(0,1fr);gap:25px}.metrics{gap:14px}.metrics strong{font-size:35px}.metrics span{font-size:12px}.funnel-row{grid-template-columns:90px minmax(0,1fr) 63px;gap:10px}.stage-name{font-size:13px}.unit-metrics{gap:10px}.unit-metrics strong{font-size:19px}.scenario-hint{display:none}.comparison-card{padding:18px}.chart-line{grid-template-columns:minmax(0,1fr) 75px;gap:10px}}
@media(max-width:760px){.header{padding:22px}.brand{font-size:22px}main{padding:20px 22px 0}.page-heading{margin-bottom:26px}h1{font-size:43px;max-width:400px}.setup{padding:20px;gap:18px;grid-template-columns:1fr 1fr}.currency-label{grid-column:1/-1;display:flex!important;align-items:center;justify-content:space-between}.currency-label select{width:140px;margin-top:0}.workspace{grid-template-columns:1fr;gap:10px}.scenario-tabs{width:100%}.scenario-tabs button{flex:1;padding:11px 8px}.scenario-bar{margin:24px 0 20px}.inputs-panel{padding:21px}.rate-field{padding-top:20px}.rate-field input[type=range]{margin-top:7px}.rate-field small{font-size:13px}.input-footnote{font-size:13px}.results-panel{padding:23px 0}.metrics strong{font-size:37px}.metrics span{font-size:13px}.funnel-row{grid-template-columns:98px minmax(0,1fr) 68px;gap:12px}.stage-name{font-size:14px}.unit-metrics strong{font-size:22px}.result-note{font-size:13px}.comparison{margin-top:18px}.comparison-heading{display:block}.comparison h2{font-size:33px}.legend{margin-top:20px;font-size:13px}.comparison-cards{grid-template-columns:1fr;gap:14px}.comparison-card{padding:22px}.card-head span,.card-stats span,.card-detail{font-size:13px}.chart-line{grid-template-columns:minmax(0,1fr) 87px}.method{font-size:14px}footer{flex-direction:column;gap:8px}.webinar-link{font-size:13px}}
@media(max-width:380px){main{padding-left:16px;padding-right:16px}.header{padding:20px 16px}.setup{gap:12px;padding:16px}.metrics{gap:10px}.metrics strong{font-size:31px}.unit-metrics strong{font-size:19px}.unit-metrics span{font-size:12px}.scenario-tabs button{font-size:13px}h1{font-size:39px}}
@media(prefers-reduced-motion:reduce){*{transition:none!important}}