Growth experience
funnels.es
2024–presentFounder · Funnel design and development
- Design and build websites, webinar, VSL and quiz funnels, combining user experience, development and conversion-focused copywriting. Hands-on experience with Meta ads.
- Build tailored acquisition journeys for client businesses, including multi-step quizzes with conditional questions and saved progress.
- Use AI to build interactive lead magnets, including calculators and simulations, and turn campaign ideas into working prototypes.
Product delivery
Kyun
Launched September 2026AI-assisted product development · Japanese-learning application · kyun.pro ↗
- Directed the end-to-end build with Codex and launched in three weeks, working with a Japanese teacher responsible for the learning content.
- Delivered a React and TypeScript frontend with a custom FSRS spaced-repetition engine and a Firebase backend through AI-assisted development.
- Set up staging and production, GitHub Actions CI/CD, automated checks, Sentry monitoring and PostHog analytics through the same workflow.
Earlier ventures
lander.co
2021–2023Founder
US web design agency, followed by funnel services in Spain. Exited the US agency.
DrWeb
2020Founder
Founded and exited a Spanish web design agency.
gv.consulting
2017–2019Partner
Advised digital ventures in Dubai on acquisition and growth.
TURN8
2015–2016Entrepreneur in Residence
Managed a pre-accelerator in Dubai; advised startups on acquisition, funnels, onboarding and UX.
Startupfy
2011–2014Founder
Startup studio and consulting.
Innovacart
2009–2010Founder
QR-commerce startup.
Capabilities & tools
Growth
Meta ads, conversion optimisation, webinar and VSL funnels, quiz funnels, interactive lead magnets, copywriting and A/B testing.
Design
Figma, Webflow, HTML and CSS.
AI-assisted delivery
Codex, Claude Code; React, TypeScript, JavaScript, Firebase, GitHub Actions, Vitest, Testing Library, Sentry and PostHog.
Development & languages
Reforge Growth Series and Product Strategy.
Spanish (native) · English (fluent).